Meet Affirmation Alice.
She turns self-love into a daily habit that feels effortless, fun, and engaging.
In a world where too many girls grow up doubting themselves, comparing, and feeling pressure to fit in.
Affirmations help rewire their thoughts, boosting self-esteem, reducing self-doubt, and strengthening resilience. Alice makes this practice easy, tucked into her backpack you'll find a journal with the story of Alice and how she discovers the power of affirmations, along with a collection of affirmations to inspire and uplift.
She’s the doll that helps girls:
- Speak kindly to themselves
- Build daily confidence habits
- Embrace their uniqueness
When confidence is nurtured early, it lasts a lifetime.
Affirmation Alice ensures self-belief isn’t forgotten, she’s always there, reminding her that she is worthy, capable, and enough.
Safety tested to comply with Australian, European and US safety standards.
All New Materials - made from polyester and acrylic: Spot Clean Only
Size - 50cm long plus A5 Journal
Suitable for Ages 3 years +